A Letter from the President of Intertwine
Dear Collegue,
As we close out 2025, it’s the perfect time to think ahead—not just toward the next harvest but toward developing an organizational strategy for business success. In today’s wine industry, talent is more than a checkbox. Skilled, mission-driven people are your competitive edge.
Here’s what we’re seeing across the industry:
- Labor shortages remain a major constraint — from seasonal vineyard roles to hospitality positions and cellar operations.
- But the demand is shifting: companies now need people with hybrid skills
- Traditional job tenure is shrinking. Many in the industry are reevaluating what work means to them — and are seeking purpose-driven roles.
- Innovation is no longer optional. Automation, AI and digital tools are transforming how wineries and vineyards operate — and that requires new kinds of talent.
So what does that mean for you as a leader?
- You Need a Proactive Talent Strategy: Don’t wait until you have a hiring need. Start mapping roles, defining skill sets and building your talent pipeline.
- Build a Team for Growth & Innovation: Align roles to where the industry is going — not just where it’s been.
- Invest in Your People: The type of candidates you need now want more than a paycheck. They want purpose, potential, and a clear vision.
- Work with Intertwine: We are a recruiting partner who understands wine—not just recruiting—we help you access talent other firms miss.
At Intertwine Group, we specialize in connecting wine & hospitality businesses with top-tier talent. Our network includes people skilled in C-suite, viticulture, winemaking, marketing, digital transformation and more. We handle the heavy lifting: pre-screening, cultural fit, and presentation of only those candidates who truly align with your vision.
If you’re ready to start building your 2026 team (or just want to explore what might be possible), let’s schedule a call. We’d love to help you get ahead before the next wave of new-year hiring begins.
Sincerely,
Neil Solari