Spring in wine country is often framed as a return to familiar rhythms. Bud break signals new growth, and with it a sense of renewal across the industry. In today’s market, however, not everything is returning to what it was. The direct-to-consumer channel is stabilizing on the surface while continuing to evolve underneath. Recent
This year, growth looks different. Across the industry, we are seeing a decisive shift—not just in demand, but in how successful wine businesses are structuring themselves to compete in a smaller, more disciplined market. A recent article in Wine Industry Advisor posed a striking question: Is the wine industry in decline—or simply evolving? If you haven’t read
A Q&A with Neil Solari on Talent, Leadership and the State of the Wine Industry The wine industry is in a meaningful period of recalibration. Slower demand, elevated inventory, rising costs, and evolving consumer behavior are reshaping the landscape for growers and wineries across California and beyond. Recent California grape crush data underscores the magnitude
Talent Is the Advantage In today’s challenging wine market, deliberate talent and leadership decisions are becoming the defining factor for winery success. Headlines—from leadership changes to selective growth investments and widespread vine removal—show an industry recalibrating with intention. Coverage highlights a renewed focus on fundamentals, particularly the people driving business forward. The common thread is
Last week with the release of the annual State of the U.S. Wine Industry Report from Silicon Valley Bank presented a reality check for our industry: the U.S. wine market continues through a multi-year demand correction, with total sales down again in 2025 and a full recovery unlikely until later this decade. But here’s the
As the year winds down and we pour one more glass together before the new year arrives we’re reflecting on the shifts, challenges and quiet victories that defined 2025 for wine producers and the broader industry. From evolving market conditions to the growing emphasis on building resilient people-first teams this year demanded adaptability, intention and
Dear Collegue, As we close out 2025, it’s the perfect time to think ahead—not just toward the next harvest but toward developing an organizational strategy for business success. In today’s wine industry, talent is more than a checkbox. Skilled, mission-driven people are your competitive edge. Here’s what we’re seeing across the industry: So what does
Now is the time to prepare for next year’s recruiting needs. The latest Wine Business Monthly salary survey confirmed what many already see — top talent in Napa Valley remains in high demand, and businesses that plan early will have the advantage. Intertwine Inc. partners with wineries and hospitality businesses across Napa to help them
The vineyards are alive with energy and excitement as harvest reaches its peak, and the people behind the scenes are working harder than ever to make this season a success. By now, most vineyard crews are in place, but the real challenge for winery leaders isn’t just hiring—it’s keeping teams motivated, engaged, and supported through
People Recruitment Tailored for Wineries Hiring should never feel like a gamble or a guessing game At Intertwine, we are proud to have guided numerous wineries in transforming their approach from merely “filling a position” to discovering the ideal candidate—one who will enrich your team, embody your values, and grow alongside your business for the
