Spring in wine country is often framed as a return to familiar rhythms. Bud break signals new growth, and with it a sense of renewal across the industry. In today’s market, however, not everything is returning to what it was. The direct-to-consumer channel is stabilizing on the surface while continuing to evolve underneath. Recent
This year, growth looks different. Across the industry, we are seeing a decisive shift—not just in demand, but in how successful wine businesses are structuring themselves to compete in a smaller, more disciplined market. A recent article in Wine Industry Advisor posed a striking question: Is the wine industry in decline—or simply evolving? If you haven’t read
A Q&A with Neil Solari on Talent, Leadership and the State of the Wine Industry The wine industry is in a meaningful period of recalibration. Slower demand, elevated inventory, rising costs, and evolving consumer behavior are reshaping the landscape for growers and wineries across California and beyond. Recent California grape crush data underscores the magnitude
