Talent Is the Advantage In today’s challenging wine market, deliberate talent and leadership decisions are becoming the defining factor for winery success. Headlines—from leadership changes to selective growth investments and widespread vine removal—show an industry recalibrating with intention. Coverage highlights a renewed focus on fundamentals, particularly the people driving business forward. The common thread is
Last week with the release of the annual State of the U.S. Wine Industry Report from Silicon Valley Bank presented a reality check for our industry: the U.S. wine market continues through a multi-year demand correction, with total sales down again in 2025 and a full recovery unlikely until later this decade. But here’s the
As the year winds down and we pour one more glass together before the new year arrives we’re reflecting on the shifts, challenges and quiet victories that defined 2025 for wine producers and the broader industry. From evolving market conditions to the growing emphasis on building resilient people-first teams this year demanded adaptability, intention and
Dear Collegue, As we close out 2025, it’s the perfect time to think ahead—not just toward the next harvest but toward developing an organizational strategy for business success. In today’s wine industry, talent is more than a checkbox. Skilled, mission-driven people are your competitive edge. Here’s what we’re seeing across the industry: So what does
Now is the time to prepare for next year’s recruiting needs. The latest Wine Business Monthly salary survey confirmed what many already see — top talent in Napa Valley remains in high demand, and businesses that plan early will have the advantage. Intertwine Inc. partners with wineries and hospitality businesses across Napa to help them
The vineyards are alive with energy and excitement as harvest reaches its peak, and the people behind the scenes are working harder than ever to make this season a success. By now, most vineyard crews are in place, but the real challenge for winery leaders isn’t just hiring—it’s keeping teams motivated, engaged, and supported through
People Recruitment Tailored for Wineries Hiring should never feel like a gamble or a guessing game At Intertwine, we are proud to have guided numerous wineries in transforming their approach from merely “filling a position” to discovering the ideal candidate—one who will enrich your team, embody your values, and grow alongside your business for the
Building Stronger Teams As the wine industry continues to evolve, so too do the demands and dynamics of hiring. Whether you’re a boutique winery in Sonoma or a legacy brand in Napa, staying ahead of recruiting trends is more than just important—it’s a strategic advantage. Being proactive about how you build your team puts you
How to Retain Top Talent Cut turnover, boost morale, and strengthen your team with proven retention strategies At Intertwine, we believe that the strength of any business begins with its people. In an industry where customer experience is everything, having the right team in place—and keeping them—is not just important, it’s essential. We’ve put together
Top Talent Remains Elusive The hiring season is ramping up in our industry, but we are undoubtedly facing a talent shortage. While the US economy may be uncertain, our industry is still struggling to fill jobs with qualified candidates. Why are great candidates hard to find? The answer lies in their exclusivity. They are not
