The market dynamics, evolving consumer behaviors, and new technological innovations are all creating opportunities — but they also bring unique challenges that demand fresh talent. Here’s what you need to know about the most in-demand roles in the wine industry.
Sustainability: A Growing Focus on Eco-Friendly Practices
With sustainability at the forefront of consumer preferences, wineries are taking bold steps toward eco-friendly production methods. Regenerative agriculture, sustainable vineyard management, and environmental stewardship are all areas where expertise is needed.
What this means for you:
- In-demand roles: Sustainability Strategists, Vineyard Managers, Environmental Consultants
- Key skills: Regenerative farming, climate science, sustainable land management
- Why it matters: As wineries face climate challenges like drought and wildfires, hiring for these roles will be key to maintaining a competitive edge.
The Rise of Low-Alcohol & Wine Alternatives
The “sober-curious” movement is making waves in the beverage industry, with a growing demand for lower-alcohol wines and wine alternatives. Younger consumers are leading this trend, creating opportunities for innovation in both product development and marketing.
What this means for you:
- In-demand roles: Product Developers, Chemists, Brand Managers
- Key skills: Flavor development, health-conscious product innovation, consumer trend analysis
- Why it matters: Understanding these shifts will help you create products that appeal to a new, health-focused demographic.
Reimagining Tasting Rooms: The Need for Experience-Driven Roles
Tasting rooms are evolving to meet the changing preferences of a more diverse and younger audience. As visitation numbers fluctuate, wineries are focusing on delivering unique, personalized experiences to enhance customer engagement.
What this means for you:
- In-demand roles: Hospitality Managers, Event Coordinators, Customer Experience Specialists
- Key skills: Event planning, personalized service, cross-cultural communication
- Why it matters: A well-executed tasting room experience can build lasting relationships with customers and drive brand loyalty.
Overcoming Labor Shortages in Vineyards & Production Facilities
Labor shortages are an ongoing challenge in vineyard and production operations. With increased pressures on profitability due to overproduction and inventory issues, wineries are turning to automation and technology to streamline processes and enhance productivity.
What this means for you:
- In-demand roles: Technicians, Agronomists, Robotics Engineers
- Key skills: Automated systems, viticulture technology, precision farming
- Why it matters: The right technical expertise can help wineries optimize operations and address labor gaps effectively.
How We Help You Navigate Hiring Trends
Whether you need experienced professionals to build your e-commerce strategy, sustainability experts to enhance your bottom line, or skilled technicians to implement automation and processes, we have the network and expertise to support your business growth.
At Intertwine, we ensure your business stays aligned with the latest hiring trends and look forward to helping you build a team that’s ready to take your success into the future.